TRIUMPH BRINGS THE PARTY TO THE ACE HOTEL
For the past few years, Triumph Motorcycles has organized a tour around the country to promote their new lineup. Pittsburgh has been one of the stops, and this year we were lucky enough to swing by the party at Ace Hotel in East Liberty on November 20 to check things out.
The Gym was filled with great food, friendly faces, and a bunch of new Triumphs, but a few special models were unveiled throughout the night. Wrapped in a lightweight, carbon fiber body, the new 2020 Daytona Moto2 765 Limited Edition features Triumph’s highest power and torque-producing 765cc engine ever. For those that enjoy ripping through Western Pennsylvania’s windy roads, the aggressive Street Triple RS has been upgraded with major performance and design updates. Lastly, the muscular Rocket 3 has been redesigned from the ground up, taking the crown as the world’s largest production motorcycle engine at 2500cc.
After the event, I was fortunate to chat with Triumph America’s Marketing Director, Adam VanderVeen, about what the company hopes people take away from the experience and why you should consider riding away on one of the new Triumph models.
Triumph has been organizing annual promotional tours throughout North America for years now. What do you hope people take away from the experience?
Adam VanderVeen: My goal for the Triumph new product tour parties is that people have a memorable evening and authentically experience the Triumph brand, culture, and lifestyle in addition to our latest motorcycles.
Adam VanderVeen: My goal for the Triumph new product tour parties is that people have a memorable evening and authentically experience the Triumph brand, culture, and lifestyle in addition to our latest motorcycles.
Whether in the form of curated shows, parties, or anywhere in between, the evolution of events over the past decade has helped introduce new groups to motorcycles. What do you think has led to this demand, and has it boosted brand awareness?
AV: I can’t speak to the overall trend, for Triumph however, hosting new model reveal parties has been an opportunity for us to invite motorcycle enthusiasts to enjoy an evening with Triumph Motorcycles in a non-sales environment. After hosting these types of events for several years in a row, I’d like to think we’ve given people a night filled with bikes, brews, food and fun, that’s memorable, and one they’re looking forward to coming back to, but with a few extra friends the following year. I’m not sure if there was an existing demand, as I know people still attend traditional motorcycle shows and visit their dealer, however we felt it was important to create interest in these type of events as a way of more intimately interacting with riders, and giving them a tangible experience with not only the latest Triumph Motorcycles, but just as importantly an experience with our brand.
AV: I can’t speak to the overall trend, for Triumph however, hosting new model reveal parties has been an opportunity for us to invite motorcycle enthusiasts to enjoy an evening with Triumph Motorcycles in a non-sales environment. After hosting these types of events for several years in a row, I’d like to think we’ve given people a night filled with bikes, brews, food and fun, that’s memorable, and one they’re looking forward to coming back to, but with a few extra friends the following year. I’m not sure if there was an existing demand, as I know people still attend traditional motorcycle shows and visit their dealer, however we felt it was important to create interest in these type of events as a way of more intimately interacting with riders, and giving them a tangible experience with not only the latest Triumph Motorcycles, but just as importantly an experience with our brand.
Why should custom motorcycle enthusiasts or builders consider purchasing a new Triumph model?
AV: A Triumph is the perfect bike for any custom enthusiast because you’re starting with such a high quality and beautifully designed motorcycle canvas. You can highly modify any motorcycle to your taste, but for your overall riding experience, it’s really important to start with a bike that already meets all of your needs, and then let your imagination run wild to make it your own dream machine.
AV: A Triumph is the perfect bike for any custom enthusiast because you’re starting with such a high quality and beautifully designed motorcycle canvas. You can highly modify any motorcycle to your taste, but for your overall riding experience, it’s really important to start with a bike that already meets all of your needs, and then let your imagination run wild to make it your own dream machine.
Any other news from Triumph we should look forward to in 2020?
AV: Nothing I can mention at this time, but there are always exciting product and brand announcements in the works.
AV: Nothing I can mention at this time, but there are always exciting product and brand announcements in the works.
Photo by Shawn Mehaffey
Photo by Shawn Mehaffey
Photo by Shawn Mehaffey
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